Sports nutrition brand Honey Stinger has appointed Mike Keown, a longtime veteran of the consumer packaged goods industry, as its new CEO. Keown brings more than 30 years of business leadership, primarily in food and beverages, to Honey Stinger.
Honey Stinger founder and co-owner Bill Gamber, who previously served as president and CEO for the brand, will continue to serve on the company’s Board of Directors, and will also continue as CEO of sister company Big Agnes.
“I am honored to join Honey Stinger and help the brand continue to grow into new markets, increase distribution and add new products,” said Keown. “The passion and devotion of the entire team is inspiring, and I couldn’t be more excited to join them here in Steamboat.”
Keown has held executive positions at Farmer Brothers and WhiteWave Foods, and spent his early years at Procter & Gamble.