HitchFire, creator of the first hitch-mounted grill, the Forge 15, continues to expand its sales footprint by partnering with Bass Pro Shops as an official retail partner.
Just in time for Labor Day Weekend, consumers can purchase their flagship Forge 15 grill and accessories including the Locking Hitch Pin and Hitch Extender online at basspro.com and Cabela’s at cabelas.com.
For HitchFire, the expansion comes as the brand celebrates its one-year anniversary and serves as a testament to the growth in vehicle-based adventure across the United States and the strong consumer demand for quality, road-tested gear.
Since launching last year, the brand released several new additions to its lineup in 2021 including the Ultimate Grill Station, which offers a suite of accessories for the Forge 15, extending its capabilities and building upon the brands mission to elevate the everyday adventure.
This partnership comes as an exciting addition to HitchFire’s growing list of retail partners that already includes notable outdoor-recreation retailers like REI and Backcountry.com. Furthermore, by partnering with Bass Pro Shop and Cabela’s, HitchFire aims to broaden its retail presence to reach consumers in the hunting and fishing categories.
“We’re so excited to add Bass Pro Shops and Cabela’s to our list of retail partners,” said Evan Currid, HitchFire CEO and Founder. “With their help we’ll continue to expand our category reach for vehicle-based recreation and introduce a new group of consumers to what we like to call ‘life around the hitch’”.
