Altexa srl and GHS Holdings has launched HDry® ‘b5’ a bio-based, waterproof laminate, for the 2021 summer market season.
The announcement calls HDry “the most advanced technology for waterproofing outdoor products through direct 3D lamination of a waterproof-breathable membrane.” Adding, “It’s a step forward in ecological technology for direct lamination, in waterproof outdoor performance products.”
HDry is committed to its role in protecting the environment. Its manufacturing processes and materials used throughout the lamination process are above industry standards, and the company aims to reduce the environmental footprint of the outdoor and apparel manufacturing industries.
The HDry ‘b5’ bio-based membrane offers the opportunity to reduce dependence from fossil fuels on a high-end active performance gear with a high bio-content rate (53 percent), resulting in the highest range of responsible technical performance.
“By replacing the petroleum in our process with a nonedible bio-based corn derivative, we are working to maintain our premium performance characteristics where waterproof-breathable performance is concerned, while at the same time reducing the negative environmental impact our product has on the ecosystem,” said Gary Schloss with GHS Holdings, distributor to HDry NA. ”We are working hard to set our brand apart from market competition with an alternative that offers best-in-class protection from the elements while continuing to build on our sustainability story.”
The existing HDry compound is made by a polyurethane ester-based waterproof-breathable membrane combined with thin polyester knit. Material saving and lightness are its greatest advantages. HDry is PTFE-free, and no per fluorinated compounds (PFCs, PFOs, PFOAs, etc.) are used in its production. HDry does not contain any restricted substance of REACH–ECHA list and is OEKO-TEX certified.
The “HDry” brand name derives from the abbreviation of the chemical name for water (H2O), coupled with the word “Dry,” and it signifies the connection between this technology and water.
For more information, HDry will be attending the in-person Outdoor Retailer show, August 10-12, in Denver, and the Functional Fabric Fair, October 27-28, in Portland, Oregon. You may also view HDry’s latest video here: HDry featuring on SCARPA RIBELLE TECH HD 2.0 – YouTube
