Green Theme International (GTI), the creators of sustainable and water-free textile technologies, is launching its proprietary new Aquavent breathable water protection finish at the 2018 Outdoor Retailer + Snowsports winter trade show in Denver, Colorado (January 25-28). After five years of research and testing, GTI has developed an entirely water-free textile finishing process—for use on technical jackets, lifestyle and fashion clothing—without using a single drop of water, said the company. GTI’s new Aquavent technology also completely eliminates harmful PFC’s and outperforms existing C6, C8 and PFC-free DWRs.
“The outdoor industry has been demanding more sustainable products and technologies for years,” explains Brian LaPlante, GTI’s Director of Marketing. “We’re incredibly proud of Aquavent and excited to finally usher in this long-awaited revolutionary technology.”
GTI’s Aquavent technology will be featured in Marmot’s new EVODry collection, which also will presented at the Outdoor Retailer + Snowsports show. GTI says it’s also in meaningful discussions with top outdoor industry brands for future product collaborations.
“The textile industry has quietly been polluting trillions of liters of water every year, making it the second largest water polluter in the world,” explains GTI’s co-founder and CEO, Martin Flora, who formed GTI with a mission-aligned team in 2016. “The cause of so much polluted water on our planet is hanging in our closets.”
On Tuesday, January 23, 2:00pm at the Hilton Denver City Center, Flora will be a featured speaker during the Outdoor Industry Association’s Sustainability Working Group (SWG) for the Safer Made Material & Chemistry Innovation panel discussion. The working group hopes to tackle complex issues surrounding global supply chain sustainability, partnerships, chemical reductions and many other topics.
“We’re currently not manufacturing textiles responsibly or sustainably,” adds Flora. “It’s GTI’s clear mandate to be the leading change agent inside the industry’s practices, adopting clean and water-free manufacturing technology – now and into the future.”