Performance sock brand Balega welcomed Mary Hannah Andrews as its brand manager. Hannah will oversee Balega’s brand’s promotional programs as well as support the expansion of Balega’s parent company, Implus, and its Implus Run Specialty Group division.
Hannah has been working with Implus footwear accessory brands, including Spenco and Sof Sole, as Marketing Manager since February 2016. Prior to joining Implus, she worked as the director of marketing and communications for Springs Creative Products Group in Rock Hill, S.C.
As brand manager for Balega, Hannah will support the marketing efforts of the growing brand. She will analyze market data on a regional and national level to strengthen Implus’ retailer relationships as well as assist with Balega-sponsored events. She also will oversee Balega’s Impi ambassador team of more than 100 runners.
“We are excited for Mary Hannah to join our team as brand manager at Balega,” said Tanya Pictor, Vice President of Marketing at Implus Specialty. “She has the experience to creatively execute campaigns, identify trends, stimulate customer interest and promote overall company growth.”