Grassroots Outdoor Alliance, a national organization working for the health and growth of specialty outdoor retail, announced Devaki Murch as its new Director of Events. The newly created position for Grassroots Outdoor Alliance reflects the organization’s growth and evolution in how it approaches opportunities provided by Grassroots Connect, its industry-gathering buying show held every June and November.
“Known for her professionalism and positivity, Devaki has been an asset to Grassroots Connect since she joined the group. This new role will enable her to lean in a bit more on the strategic side of our gatherings, and at the same time will open a space for a new Connect-focused team member that we’ll be hiring in early 2023,” said Gabe Maier, president of Grassroots Outdoor Alliance.
Murch joined Grassroots Outdoor Alliance in 2016 as the trade show producer for Grassroots Connect. Previously, she worked as an Outdoor Retailer attendee coordinator (2012-2015), and athlete and community manager for prana (2003- 2007).
“As the Grassroots membership continues to grow and evolve, it’s natural that we’re also strengthening our approach to events, gatherings and discovery opportunities in order to meet the changing needs of our community,” Murch said.
The next Grassroots Connect will is scheduled for June 12-15 in Knoxville, Tenn. While exhibitor attendance is by invitation only, potential future exhibitors are encouraged to submit their interest through this simple form before the contract and registration process begins for brands in January.
For more information on Grassroots Outdoor Alliance, go to www.grassrootsoutdoors.com and for additional information on Connect by Grassroots, visit https://connect.grassrootsoutdoors.com.
