Grassroots Outdoor Alliance, an organization dedicated to the health and growth of the specialty outdoor retail industry, has added five members to its retailer network.
The new additions include J.L. Waters & Company, Outdoor Sports Center, Ozark Outdoor Supply, Up & Running and Sheridan Sport Stop.
With the additions, Grassroots Outdoor Alliance now totals 70 members.
“Each and every Grassroots Outdoor Alliance member retailer is truly an individual business with specific local needs, opportunities and challenges. But as part of our retailer network, they’re joining a national collaborative that’s aligned on cultural and strategic goals, one that can provide key assistance when it’s needed and can listen and learn from key learnings whenever they’re offered,” said Dana Howe, retailer relations manager for Grassroots Outdoor Alliance.
“We are very thankful for the opportunity to join the Grassroots Outdoor Alliance,” added industry veteran and J.L. Walters & Company founder Mike Gostola. “Their collective depth of knowledge, experience and information will allow us to share experiences about consumer trends as well as challenges associated with vendors, technology and day-to-day issues. In today’s hyper-competitive market place this information is essential to effectively take care of our customers.”