Global Sales Guys Bring Norwegian Brand Db to U.S. Market

Global Sales Guys announced a new partnership with fast-growth Norwegian bag label Db (formerly Douchebags). The Oslo-based start-up’s full entrance into the U.S. market this fall follows a a successful market test in 2018-19, said the companies. The brand offers a range of backpacks, equipment bags, luggage, duffels and accessories.

“Db is the number one premium bag brand in Scandinavia today,” said Db founder and CEO Truls Brataas. “We’re excited to invest into our next phase of growth by focusing on the US market.”

The digitally native brand brings a new wholesale model to U.S specialty retailers across snow, bike, surf and contemporary lifestyle communities, said the brand. “We bring new products to market throughout the year using a community-backed drop model in limited quantities that drives a ton of interest for specialty retailers, complementing our seasonal colors and core mainline products,” explained Brataas. “Our commitment to bringing these community-backed innovations to specialty retailers made Global Sales Guys a natural choice.”

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Db announces its entry into the U.S. market this fall with a limited product drop available as a specialty retail exclusive in the U.S.

“The team at Global Sales Guys is looking forward to the future of Db and their role within specialty retail in the United States,” said Marty Carrigan, CEO of Global Sales Guys. “We are excited to bring a premium Scandinavian story to partners across the country.”