Outdoor specialty retailer Gander Mountain named Ron Stoupa as senior vice president of marketing and e-commerce, effective August 15. Stoupa will lead all marketing and e-commerce functions, including brand development, customer engagement and omni-channel initiatives for Gander Mountain.
Stoupa has more than 25 years of experience with Sports Authority, The Pep Boys Inc., Bass Pro Shops and other nationally recognized brands. His background includes strategic planning, customer segmentation, insights and analytics, optimizing marketing mix structures, e-commerce strategy, digital and traditional marketing.
“I look forward to joining the Gander Mountain team as we continue to grow our core hunt, fish, camp and shooting sports businesses,” said Stoupa.
“Ron’s extensive background in leading the development and marketing of major national brands, coupled with his unique experience in omni-channel development, customer segmentation and marketing analytics will enable him to drive continued growth at Gander Mountain,” said Gander Mountain President Derek Siddons. “With Ron’s experience, we will deepen our focus on brand and product differentiation and customer segmentation to strengthen our brand.”
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