Sherpa Names New Canadian Distributor

Sherpa Adventure Gear announced that its new branch, Sherpa Adventure Gear Canada, will be led by Howard Wolfe based in Montreal. Wolfe will oversee a sales team that will cover the country from coast to coast as well as a warehouse and customer service office located in British Columbia.

Wolfe brings more than 25 years of experience in the outdoor industry to Sherpa, having managed sales teams for Royal Robbins, Icebreaker, Kelty, Ibex, Mountain Khakis and Jack Wolfskin. Wolfe and Sherpa CEO Dan Costa worked together previously when Costa purchased the Royal Robbins brand, where Wolfe held the title of Canadian sales manager.

“I am very excited to work with Dan and the entire Sherpa team because I know that with Dan’s experience and know-how Sherpa will become a significant ‘player’ in the outdoor industry,” states Wolfe. “Sherpa has been sold in a few Canadian retailers over the past few years, but in reality, it is new to Canada which excites me and my team.”

Sherpa also announced the addition of new sales representatives to its team in the United States: adding Lisa Mansback in the Northeast and Greg Kasier in the West.


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