Forter, a “Trust Platform”for digital commerce, announced it is partnering with Wix.com Ltd., a global software as a service platform to create, manage and grow an online presence. The partnership delivers Forter’s accurate, real-time decisions to Wix merchants in certain countries — increasing their approval rates, reducing fraud and delivering superior customer experience.
With this integration, Forter instantly will assess the trustworthiness of the identity behind transactions for Wix merchants. With Forter, Wix users are able to:
- Maximize approval rates with accuracy – Forter’s identity-based decision engine uses a network of online retailers so Wix users can maximize conversions and minimize chargebacks with a frictionless experience for customers.
- Reduce Fraud Rate – Forter enables Wix to manage the transaction and merchant risk in a better way, providing Wix users with better fraud protection.
“Wix brings fast, reliable and secure digital commerce infrastructure to merchants at every stage of growth. Our shared commitment of delivering superior customer experience and driving meaningful business results made the integration an obvious choice,” said Michael Reitblat, co-founder and CEO, Forter. “We’re looking forward to fighting fraud and growing revenue with Wix.”
Wix Head of Risk and Fintech Omer Shatzky added, “Empowering our users to grow their businesses seamlessly and securely is a top priority for us. Our partnership with Forter allows merchants to focus on growing their business instead of managing fraud or false declines. We’re looking forward to seeing the continued business impact our partnership drives for merchants around the world.”
The partnership is live and will be rolled out more widely over the coming months.
For information about Forter, visit https://www.forter.com.