Nearly one year after British sustainable outdoor brand Finisterre was honored by winning a 2021 Gold ISPO Outstanding Award in the Insulation Apparel Category for its Biosmock, the company has launched its first fully circular jacket for consumer purchase.
Built as a practical insulated outerwear piece, the Biosmock can be layered beneath a waterproof jacket or worn on its own as an outer shell, providing warmth and comfort in all conditions. Constructed with a PrimaLoft BIO compostable shell, renewable and traceable HD Wool Apparel Insulation, and biodegradable fasteners, the entire jacket is designed to break down safely at the end of its life.
“We worked closely with the team at HD Wool to source and incorporate HD Wool Apparel Insulation into the Biosmock design,” said A. Todd, lead designer at Finisterre. “Wool’s natural heat retention and breathability makes it an excellent insulator, as well as being renewable. Furthermore, through the Woolkeepers initiative, consumers are able to trace the jacket’s insulation back to the four individual farms in the Southwest of England that supplied the wool- providing full traceability and accreditation from farm to Finisterre.”
The HD Wool Apparel Insulation QR code on the Biosmock hangtag will link consumers to the farm that supplied the wool for the garment. One of the farms providing the wool is managed by Natasha Harris, a fourth-generation farmer based in South Devon, which is just over the Tamar from Finisterre’s base in Cornwall.
Through the Woolkeepers quality assurance and sourcing program, HD Wool Apparel Insulation offers a solution to meet the demand among brands, retailers and consumers for natural fibers and traceability. It supports responsible farming and animal welfare, paying a fair price for wool, and nurturing a community of growers on the journey towards regenerative agriculture.
More information about the Finisterre Biosmock and how to purchase is available here.
