Filson, an outdoor outfitter and apparel manufacturer, announced that Paolo Corinaldesi has been named as Chief Executive Officer. Corinaldesi’s appointment is effective immediately.
Corinaldesi joins Filson as part of his role with WP Lavori, the international apparel brand licensee, distributor and retail group, which invested in Filson last year. Corinaldesi’s focus will be on operations, finance and sales. while
Most recently, Corinaldesi served as a global strategist with WP Lavori, working with brands such as Blundstone, Baracuta and Barbour, among others.
Prior to that, Corinaldesi was CEO of Woolrich International, where he managed the merger of the brand’s U.S. and European business, led the exploration of international partnerships, and oversaw the development of the brand’s retail sales network.
Established in 1897 to outfit customers headed to the Klondike Gold Rush, founder C.C. Filson designed durable and reliable products for the demanding conditions. After the Gold Rush, Filson focused on clothing for the timber industry, such as the Filson Cruiser, patented in 1914, which became the official attire of the U.S. Forest Service and continues to influence the brand’s best-selling items today.
During its 124-years history, Filson’s growth has been driven by its high-quality products, loyal customers, e-commerce and dynamic retail spaces. In 2021, the brand expects to continue to accelerate that growth by focusing on international expansion and new product offerings, including the recently introduced, sewn in the U.S. denim collection.