Feetures Names National Sales Manager of Footwear Specialty

Performance sock brand Feetures is expanding its sales department with the announcement of the promotion of Steve Hallinan to be the new national sales manager of footwear specialty. Hallinan, who is based in Los Angeles and was previously the Western Region sales manager for Feetures, will focus his efforts on maintaining and developing new relationships with independent footwear specialty shops. Dan Gardner will continue to be Feetures’ national sales manager for run specialty.

Since the Everyday collection debuted in 2017, Feetures has increased its focus on the footwear specialty channel.

“To elevate our efforts in the independent footwear channel, we’ve decided to have a designated footwear specialty sales manager,” states Hugh Gaither, CEO and founder of Feetures. “With Steve’s proven enthusiasm and efforts as our western region sales manager, we know that he’ll be extremely successful leading in this new position.

“We built our brand in run specialty with product differentiation, grassroots marketing, and superior customer service,” Gaither says. “And all of those attributes are also key at footwear specialty. What we are doing has been working, and Steve will be there to help us concentrate our efforts and expand our reach as we develop exciting new products specifically for this channel.”