Performance sock brand Feetures is celebrating 20 years of making socks to help people perform at their best. As the brand enters its 20th year of producing products to support a healthy, active lifestyle, the family-owned business announced it is making some organizational changes that are part of a longer-term succession planning process.
CEO and founder Hugh Gaither announced National Sales Manager for footwear specialty retailers, Steve Hallinan, will be promoted to Key Accounts Manager. In this role, Hallinan will become the point person and primary account manager for key accounts that were managed by Gaither for many years. Feetures National Sales Manager for Run Specialty, Dan Gardner, will be promoted to National Sales Manager for all specialty accounts, including run and footwear specialty retailers.
In addition, Gaither’s son, John Gaither, will become the Chief Operations Officer. He will handle overall responsibility for all operations, including distribution, supply chain, production planning, product development and innovation. He previously served as VP of Product Development.
Gaither’s other son, Joe Gaither, will be promoted to Executive Vice President, where he will oversee all e-commerce, marketing and customer service. Joe’s previous role was VP of Marketing. After overseeing the growth of Feetures’ e-commerce department in 2020, the new role will allow him to guide the growth of the brand even further.