Eurobike’s 2019 edition been shifted back to late summer, set for September 4-7 in Friedrichshafen. The four day event will conclude with a consumer-facing weekend day.
“The wish expressed by numerous market players to move Eurobike to a later date in future has received tremendous support both during and after the past trade exhibition. We are now pleased to be responding to this wish and are moving Eurobike back to its traditional date at the beginning of September,” announced Klaus Wellmann, CEO of show organizers Messe Friedrichshafen.
This year’s event reportedly posted a 12% decline in visitor numbers, the sharpest the show has seen some time. The later calendar dates once again clear the show of summer national holidays.
Head of Eurobike Stefan Reisinger explained the correction to the timing: “Compromises are not always the best solution. Although it is something that all players within the industry would like to see, we simply have to accept that there is no ideal date for a leading trade exhibition that suits everyone. Some emphatically demand the early date while others support the later timing. The convictions of the different trends are firmly rooted and even if we are in a position to offer every exhibition format, there is no blanket solution. It is now certain that a date at the beginning of September is the best possible period to organise Eurobike 2019.”
German Cycle Industry Association (ZIV) commented on the adjustment, adding: “The new Eurobike date is fully in keeping with the wishes of our association’s members. Furthermore, we are also picking up this opinion from other players in the industry,” said Siegfried Neuberger, General Manager of the ZIV. Also backing up his view was
Marc van Rooij, President of Shimano Europe said: “The decision of Messe Friedrichshafen to reschedule Eurobike to the first week of September 2019 and to reintroduce the successful public day is much appreciated and has our full support. We are already looking forward to next year’s Eurobike in Friedrichshafen.”