Eddie Bauer is offering a customizable option for its iconic MicroTherm jacket. The EB Custom MicroTherm features more than 1 million possible design combinations, and is the first of what will be an expanded custom program for 2016, says the company.
The EB Custom interactive online platform allows customers to bring a MicroTherm design to life as they work through the 11 distinct areas that can be fully customized by color and pattern including: shoulder, body, inner lining, side stretch panels, zipper, and logos. For even more personalization, customers can add a monogram to the upper right chest and/or sleeve of the jacket as well as monogram an interior label. The jacket is available in both a hooded ($279) and non-hooded ($249) version for both him and her. And like all Eddie Bauer products, EB Custom MicroTherm Jackets are guaranteed for life.
The EB Custom platform and EB Custom MicroTherm Jacket are now available via www.eddiebauer.com/custom and on in-store design kiosks found in eight locations: Fifth Avenue (NYC), Post St (S.F.), Park Meadows (Colo,), Fashion Place (Utah), Oakbrook (Ill.), Bellevue Square (Wash.), Natick (Mass.) and Easton (Ohio).
“Innovation, quality and an appreciation for the outdoors were the true passions of our founder, Eddie Bauer, and remain the foundation of our business today,” states Mike Egeck, Chief Executive Officer for Eddie Bauer. “Consumers want customizable products. With the launch of EB Custom, we are extending our expertise in the creation of premium-quality, technical down outerwear to empower consumers to design a jacket that reflects their individuality.”
