Darby Communications has launched a digital marketing service offered exclusively to location-based retailers serving the outdoor recreation market. The new BRICK. subsidiary is designed to help specialty retailers drive foot and online traffic, and increase their competitive advantage by promoting products, services and brands they represent via one or more digital channels.
“Our goal at BRICK. is to strengthen brick-and-mortar retailers’ relationships within their local and online communities,” states Angie Robinson, vice president of Darby Communications. “Based on our research, we know there is a need for social media support, education and overall coaching for retailers so they can compete and succeed in the rapidly evolving digital landscape.”
Darby says it BRICK. works with retailers to define their online target audiences, build custom content and tailor online brand messaging. The team at BRICK. will help connect the dots with important vendors to maximize partnerships, create and track targeted social ads that will drive traffic in-store or to a retailer’s online shops, or both, and optimize the retailer’s channels to guarantee effective digital marketing strategies, with the end-goal of increasing sales.
BRICK. offers two separate packages. The first is designed to evaluate a retailer’s social channels and develop a campaign map to improve their effectiveness on social media. Package Two includes the same offerings as Package One, but with an education component to ensure the retailer’s key staff members have the know-how to continue implementing the shop’s social media strategy for long-term success.
For more information on BRICK. email Angie Robinson at angie@darbycommunications.com.
