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Friday, June 18, 2021

Petzl America Names Rockefeller Marketing Director

Petzl has named Jon Rockefeller as marketing director for Petzl America.

Rockefeller returns to Petzl after more than five years as a senior product line manager at Arc’teryx. He also co-managed the Arc’teryx Outdoor and Veilance PLM team during his tenure.

Jon previously served as the sport product and communications manager where he oversaw all product and product marketing for the outdoor industry side of Petzl’s global business. This role coordinated the product and product marketing under a single vision for Petzl from 2008 to 2011 in Crolles, France. Previous to this role, he was the sport division manager and, prior to that, headlamp division manager for Petzl America between 2002 and 2007 when he transferred to Petzl headquarters in France. His previous nine years of experience with Petzl both on a North American and Global level will help tremendously with his new role as marketing director for North America.

As marketing director, Rockefeller will oversee all North American marketing and communication campaigns, and will work closely with Petzl’s new global communications and brand rirector, Olivier Richard, on larger initiatives for the sport and professional industries.

“Jon has a deep resume in the outdoor industry that helps him understand the many facets of our business. His former experience at our headquarters in France allows him a unique perspective on effectively telling the Petzl brand heritage story here in the U.S. and Canadian markets,” said Nazz Kurth, president of Petzl North America.


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