Cotopaxi, a fast-growing outdoors apparel and gear brand in North America, is expanding its global distribution strategy into the Australasian region.
Sport Factory Pacific Limited, based out of Auckland, New Zealand, and Sydney, will be Cotopaxi’s appointed Australasian distributor, focused on building brand awareness and Do Good message across Australia, New Zealand and the Pacific Islands.
With a proven competency in breakthrough brands, the founders have been involved in building Keen, Hydro Flask, Teva, OOFOS, UGG and Under Armour, at a local and regional level.
In prepared release, Sport Factory Pacific said it is privileged to be the appointed custodian of the brand down under, responsible for sharing the Gear for Good values and delivering stand out products to like-minded consumers in this region.
“To represent Cotopaxi, is something as a team we are all proud and passionate to get behind and grow. Cotopaxi is a consumer-driven brand, empowering the public and advocating for change. This resonates in the Australian and New Zealand market, a region where adventure and the outdoors are embraced from an early age, and a heightened focus on impact-driven consumerism, which sparks a powerful sense of connection to the Gear for Good values, said Sport Factory Pacific’s Director of Sales and Operations Johnathan Lopes Da Silva.
Established in 2014, Cotopaxi has staked a claim in the North American marketplace as the go-to brand for cross-generational demographics invested in sustainability, community, and connectivity. The upwards growth of Cotopaxi year on year indicates a deep desire for more robust consumer to brand relationships.
As Sport Factory Pacific appoints Cotopaxi teams in local markets, the aim is to form and nurture these relationships with aligned consumers. Sport Factory Pacific invites aspiring new fans, ambassadors and retailers to visit the Australian www.cotopaxi.com.au and New Zealand www.cotopaxi.co.nz pre-launch stores.
“The Australasian region is identified as the next natural step for our global distribution strategy, with like-minded consumers and innovative opportunities in iconic adventure cities,” Cotopaxi’s Director of Wholesale Heath Christensen, said, “Sport Factory Pacific is a perfect partner for Cotopaxi to introduce our impact and thoughtfully designed brand to the Australasian market. We couldn’t be more excited to share Cotopaxi’s ethos and mission with this influential and important region of outdoors and sustainably minded consumers.”
