Outdoor brand Cotopaxi announced its goal that 100 percent of its product line be certified as using materials certified as either responsible, recycled or repurposed by next year. To date, 90 percent of its products meet the criteria, and 94 percent of Cotopaxi products sold in 2020 included a majority of materials that were responsible, recycled or repurposed.
While Cotopaxi’s core giving and mission remain centered on solving poverty, the brand is committed to addressing its contributions to climate change, which has become a leading cause of economic inequity. To achieve this goal, Cotopaxi has partnered with Climate Neutral, a nonprofit organization working to decrease global carbon emissions, to achieve carbon neutrality this year.
Further, Cotopaxi has partnered with leading specialty outdoor retailer REI and Trove, an expert in circular consumer experience, to launch its resell channel and extend the life cycle of its products.
Cotopaxi’s product line contains these sustainability features and percentages:
• 80% of product families have one or more sustainability features (16 of 20 families)
• 90% of total products have one or more sustainability features (146 of 162 products)
• 94% of items sold in 2020 had one or more sustainability features
Beyond aiming to serve a growing consumer trend towards sustainable purchasing, Cotopaxi was founded to alleviate poverty and recognizes the critical role climate change and biodiversity collapse plays in contributing to poverty. To ensure that Cotopaxi mitigates its negative impact upon society and the environment, the brand has partnered with Climate Neutral to reduce and offset 100 percent of its carbon footprint this year as well as launch and scale resell and repairs programs.
With Climate Neutral as the accountability and logistics partner for Cotopaxi’s goal for sustainable focused product collections, Cotopaxi is taking its impact and sustainability-driven mission a step further, launching a trade-in and resale program with the assistance of retail partner, REI.
