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Saturday, June 19, 2021

CORDURA, Woolrich Revive Wool-Dura

In the early 1990s, INVISTA‘s CORDURA brand and Woolrich collaborated to create Wool-DuraT, a specialty blend of iconic Woolrich wool and nylon 6,6 CORDURA fabric used in hunting apparel. Now, the two are back together for the 50th anniversary of the CORDURA brand with a newly reimagined Wool-Dura collection, taking inspiration from its hunting-centric predecessor while adding a modern, cross-functional twist

The collection is featured in the latest installment of the CORDURA® brand “Meet the Maker” video series, an ongoing mini-documentary that highlights key brand partners and collaborators.

“The opportunity to work with Woolrich again on a new collection inspired by the classics aligned perfectly with our 50th anniversary focus of heritage meets innovation,” said Cindy McNaull, global CORDURA brand and marketing director. “We are extremely humbled to work with such a loyal brand customer who has been a leader in the outdoor marketplace for more than 180 years.”

Wool-Dura combines the durability of CORDURA fiber and the natural properties of Woolrich wool, produced in the historic Woolrich Woolen Mill, to create strong, enduring garments for the authentic outdoor lifestyle. The latest line of products featuring Wool-Dura fabric are inspired by its hunting heritage, but are designed to function in both outdoor and urban environments. In addition to signature Wool-Dura fabrics, the collection also includes a coat, cap and blanket, all designed with a modern fit, style and attitude in mind.

“We’ve been fans of the CORDURA brand at Woolrich for years. When we start bringing CORDURA fiber into the mix, we create a product that has all of the properties of wool but becomes more durable and long-lasting,” said Karuna Scheinfeld, vice president of design at Woolrich. “The latest Wool-Dura collection speaks to the values that both the CORDURA brand and Woolrich hold, and collaborating has brought about a collection of extremely durable, beautiful products that people can wear for generations to come.”


RELATED: CORDURA Turns 50, Kicks Off Year-Long Roadshow


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