INVISTA’s CORDURA brand and the global outdoor specialist BLACKYAK are pushing the limits again on an apparel collection designed by mountaineers for mountaineers. First collaborating in 2016 for BLACKYAK’s global market launch, the brands have expanded their offerings in the European market with the latest 2017 fall/winter apparel.
The 2017 collection features insulation and mid-weight layers designed with CORDURA fabric for enhanced durability and soft comfort. Pants, shorts, shirts and jackets engineered for use on the summit will hit stores for spring/summer and fall/winter 2017.
Inspired by the yak’s resilience, BLACKYAK clothing is crafted to withstand even the harshest alpine conditions, said the company. Prototypes are exposed to the extreme situations by the BLACKYAK athletes during trainings and on expeditions. Week-long treks, waiting at base camp, the ascent of 8,000-metre-high peaks, climbing ice walls: people and materials have to work together optimally.
“At BLACKYAK, quality is key to the success of our products – and that means sourcing performance fabrics that we know can stand up to the test,” said Max Nortz, managing director at BLACKYAK. “Our 2016 collection with CORDURA fabric was honored at the ISPO awards with eleven wins, so working together again for the 2017 collection was top of mind.”
“When two companies with such similar brand promises align, it’s amazing the magic that happens,” said Cindy McNaull, global CORDURA brand and marketing director.
“BLACKYAK’s approach to product design and dedication to quality is uncompromising. Their decision to use CORDURA fabric continues to be an exciting opportunity to take our fabrics to new heights literally and figuratively.”
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