Shopping for clothes and shoes is still primarily an in-store affair for both men and women, according to April 2016 research.
Body Labs surveyed 1,130 U.S. Internet users about their retail purchasing behaviors. Nearly half of the men surveyed who shopped for footwear said they only did so in-store. Almost a quarter more said they shop for shoes mostly in-store, adding up to 69% who primarily relied on brick-and-mortar outlets for their footwear needs.
To compare, more than a third of female Internet users who bought shoes said they only shop in-store for footwear. Some 29% said they shop digitally less than in-store, making it 65% of female Internet users who were more likely to buy footwear in stores.
Likewise, most Internet users, regardless of gender, said they primarily or only shop for apparel in-store, though the skew was not as heavy as for footwear. As much as
For example, 63% of men who shopped for clothes did so mostly or only in stores, including just 28% who never shopped for apparel digitally. A comparatively low 55% of women respondents relied mostly on stores for apparel shopping, including 21% who shopped for clothing only in stores.
Across both categories, only a handful of male or female internet users shopped for these items only via digital: 4% of men said so about both apparel and footwear. When it came to females, 3% said the same for both categories.