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SIA Announces On-Snow Demo Location & Dates

Snowsports Industries America (SIA) and Winter Park announced that the SIA/WWSRA On-Snow Demo will take place at Winter Park Resort on February 3-4, 2020. The event returns...

POC Adds Regional Sales Manager, New Sales Reps

POC, a manufacturer of ski, snowboarding and cycling helmets, eyewear, apparel and protection, announced several moves to bolster sales efforts and service in key territories. Jessie Fallentine,...

James Niehues Nominated to U.S. Ski and Snowboard Hall of Fame

James Niehues, the artist behind more than 300 ski resort trail maps worldwide, is among 15 candidates nominated this year for the U.S. Ski and Snowboard Hall of Fame....

‘Protect Our Winters’ Strengthens Presence in Europe

Protect Our Winters (POW) hosted it annual Global Summit in Austria, bringing together POW international chapters from across Europe. Founded in the United States in 2007...

MIPS Acquires Fluid Inside

MIPS has acquired the Canadian helmet technology brand Fluid Inside and its related patent rights. MIPS said the acquisition builds its product offerings with technology that...

Breckenridge to Extend Ski Season, Again

Breckenridge Ski Resort announced yet another Ski Season extension, bringing the total to three extensions this 2018/2019 Ski Season. The most recent extension will push back...

Supple Joins Mountain Equipment Team

Outdoor industry veteran Bill Supple has been recently brought on to help grow the Outdoor & Sports Company’s Mountain Equipment brand as the...

U.S. Snow Sports Retail Sales Up 7.4% YoY

Snowsports Industries America released its U.S. Snow Industry Retail Market Report, featuring December 2018 sales data. This data reflects retail sales from the prime winter sports sales season, showing that U.S....

Elan Sports USA Names Mechura as New President, CEO

Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced today the appointment of Jeff Mechura as the new president and CEO of Elan Sports USA,...

Mountain Capital Partners joins SMC

Snowsports Merchandising Corporation (SMC), a buying group of specialty ski and snowboard shops, announced that Mountain Capital Partners has joined the group. Mountain Capital Partners owns...
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