Canadawide Sports, an employee-owned distributor of sports and outdoor equipment, acquired Vancouver’s G3 Genuine Guide Gear (G3), a respected name in backcountry skiing and snowboarding. This transaction represents a new chapter for G3, with a focus on revitalizing the brand’s tradition of delivering high-performance gear for backcountry enthusiasts.
Founded over two decades ago, G3 has earned a reputation for producing gear that empowers backcountry users to explore uncharted terrain. With its integration into the Canadawide Sports family, G3 will benefit from expanded resources and a renewed emphasis on product innovation, customer service and community engagement, all while maintaining its commitment to the backcountry community.
“Bringing G3 into the Canadawide Sports portfolio is a natural alignment of our values and our passion for supporting outdoor pursuits,” said Shawn Fuller, president, Canadawide Sports. “We are proud to champion the G3 brand and look forward to building upon its legacy by delivering innovative, high-quality products that backcountry enthusiasts trust and rely on.”
Canadawide Sports is dedicated to revitalizing G3’s operations through community support and a renewed emphasis on service and quality. Customers and retailers can look forward to G3 products resuming shipment in time for this ski season, with the same dedication to performance, quality and durability that has defined the brand for decades.
