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Mercury Mambo launches ‘Latino Outdoor Influencer Network’

Martin Vilaboy -
Experiential marketing agency Mercury Mambo announces the launch of the Latino Outdoor Influencer Network (LOIN), a database and community of Latino digital influencers with...
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Pelican International Appoints New President

Martin Vilaboy -
Pelican International announced the appointment of Marie-Christine Piedboeuf as President, effective September 1, 2015. Piedboeuf joined Pelican International in 2000 and had been serving...
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Descente Ltd. Buys Inov-8

Martin Vilaboy -
Descente Ltd of Japan has acquired control of leading Japanese sportswear maker Inov-8 from the private equity firm Livingbridge. Inov-8, founded by Wayne Edy...
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L.L.Bean to Open Kansas Store

Martin Vilaboy -
L.L.Bean is opening of its first Kansas store, scheduled for November 2015. The new L.L.Bean store will be located at Town Center Crossing, an...
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AMGA Names New Executive Director

Martin Vilaboy -
The American Mountain Guides Association (AMGA), a 501 (c)(3) educational, non-profit dedicated to supporting and furthering the profession of American mountain guiding, announces a...
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Ultimate Direction Grows European Presence

Martin Vilaboy -
Ultimate Direction announced agreements with three of the distributors of outdoor gear in Europe. Snow Factory, based in Barcelona, Spain, ABC Distribution, based in...
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ExOfficio Goes Direct in Canada

Martin Vilaboy -
ExOfficio announced the move to a direct sales and fulfillment model in Canada, effective with sales orders for the spring 2016 collection. The company...
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BioLite Raises $5M to Fuel Growth in Off Grid Markets

Martin Vilaboy -
BioLite announced today that it has raised $5 million in growth capital to accelerate the expansion of its off grid energy products. The funding...
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PeopleForBikes Dirt Road Riding

Martin Vilaboy -
A new campaign from PeopleForBikes inspires riders to "take your bike to dirt." The campaign aims to encourage bike riders of all types—roadies, commuters,...
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Prana to Open Manhattan Beach Store

Martin Vilaboy -
Prana is opening a seventh brick-and-mortar retail location, this one in Manhattan Beach, Calif. The store is scheduled to open this fall. "All our clothing...
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