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Rab Launches Cinder Range for Adventure Biking

Bruce Christian -
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) will launch its first collection for adventure biking to consumers this spring. The range...
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News

Safeback Granted US Patent for SBX Avalanche Survival System

Bruce Christian -
Safeback’s technology is designed with a unique and specific purpose: to supply its user with breathable air during burial in an avalanche or tree...
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Brand Watch

Nocs Provisions Launches Voyager Collection

Bruce Christian -
Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, has released its Voyager Collection, a fresh take on the brand’s expanding line of premium...
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News

Wildix, Veesion Sign Five-year Partnership

Bruce Christian -
Wildix and Veesion announced a five-year partnership to deliver unique AI camera capabilities to the x-hoppers retail solution. The move comes as interest increases...
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News

Ruffwear’s Spring 2023 Collection Unleashes Possibilities

Bruce Christian -
Ruffwear, a manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers with their human companions, unleashes Adventure Accessories Collection...
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News

Ignik Evolves its Plug-and-Play Propane Firepit Line

Bruce Christian -
Outdoor heating brand Ignik announced the evolution of its FireCan line with the FireCan Deluxe. With its dual-action fuel output and removable grill, users...
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News

G. Loomis Forges Offshore Rod Series for West Coast Anglers

Bruce Christian -
G. Loomis, a renowned manufacturer of performance-driven conventional and fly-fishing rods, announces the IMX-PRO OFFSHORE series. This comprehensive lineup of purpose-built 20 to 80-pound...
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Cycling

Ripton & Co. Drops Denim Bike Pants

Bruce Christian -
Ripton & Co., an advanced, technical active stretch denim brand is disrupting the bike apparel market by releasing men’s and women’s denim bike pants. “The...
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Brand Watch

Fleet Feet Launches ‘#ReasonsWeRun’ Brand Campaign

Bruce Christian -
Fleet Feet, a franchisor of locally owned and operated run specialty stores, has launched its “#ReasonsWeRun” brand campaign, a cross-channel effort highlighting people who...
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Brand Watch

Introducing the Helinox x OBEY Collection

Bruce Christian -
Helinox, the brand that created the category of lightweight, portable furniture, and OBEY, a street art project and an experiment in phenomenology by artist...
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