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Arcade Unveils A2 Belt

Bruce Christian -
Arcade, a brand founded on the belief that belts could be designed to function better, last longer and be more comfortable, introduced A2, a...
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Cycling

Wolff E-bikes Adds SIMBOL as PR Agency of Record

Bruce Christian -
Canada-based Wolff E-Bikes, makers of a range of commuter/hybrid e-bikes, is redoubling its efforts to build a consumer and retailer base in the United...
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News

Outside PR to Represent DripDrop

Bruce Christian -
OutsidePR, a boutique public relations agency for the consumer market, announced it has added hydration company, DripDrop to its roster. Developed by Dr. Eduardo Dolhun...
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Brand Watch

Helly Hansen Celebrates International Ski Patrol Day

Bruce Christian -
Global ski brand Helly Hansen participates today in the annual International Ski Patrol Day to celebrate and recognize ski patrollers who keep resorts open,...
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Brand Watch

Tailwind Launches Flavor to Benefit Big City Mountaineers

Bruce Christian -
Tailwind Nutrition, a provider of simple and complete sports nutrition products for athletes, has launched The Grape Outdoors, a limited edition flavor of Tailwind...
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Brand Watch

Dovetail Workwear, CiCLO Partner for Spring 2023 Shop Pant

Bruce Christian -
Built by, for and with women, Dovetail Workwear will partner with CiCLO technology to reduce the environmental impact of fugitive synthetic microfiber pollution caused...
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Brand Watch

Polartec Introduces Shed Less Technology

Bruce Christian -
Polartec, a Milliken & Company brand, announces Polartec Shed Less Fleece, a milestone in its efforts to reduce textile fiber fragment shedding. Shed Less...
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News

Aistetic Solves Size Question from Store to Store

Bruce Christian -
How is it that with all the technology available that clothing retailers and brands have not been able to standardize their sizing so a...
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News

Vimazi Seeks to Secure $1m in Funding Round

Bruce Christian -
Pacific Northwest-based running shoe startup Vimazi opened its most recent funding round for $1 million in preferred stock. Vimazi’s pace-tuned technology provides more shock...
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Brand Watch

ARTILECT Outerwear Features User-repairable Zippers

Bruce Christian -
Without a doubt, zippers are the most common point of failure on any jacket. And while this can be an inconvenience, if you're out...
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