Shimano North America Fishing, an innovator in the fishing tackle industry, announced new rod options for freshwater, bluewater and surf anglers as well as added lures to its lineup.
The company revamped its Sojourn lineup while adding a widening array of Muskie-specific options. Built to handle big fish and tailored for the specific techniques used to catch them, the redesigned Sojourn Muskie lineup and nine-foot, nine-inch fast-action addition to the Compre Muskie series are as serious as the species they chase.
The redesigned lineups of Sojourn spinning, casting and trolling rods combine aesthetics and performance-built quality for enhanced durability and sensitivity when targeting trophy freshwater bites. The Sojourn Muskie series meets the needs of today’s muskie anglers, offering a variety of powers from medium-heavy to extra-extra-heavy.
The revised guide-train features double-footed guides and a wireframe tip-top for increased durability and an eye-catching aesthetic. The new to lineup eight-foot heavy trolling model features an EVA handle and durable wire guide to hold up to the rigors of this proven technique.
All models over eight feet are telescopic for increased packability and transport. For muskie anglers throwing large lures, trolling, or using live bait, the redesigned Sojourn Muskie series will stand the test of time. MSRP: $54.99-$74.99
Shimano designed the Compre Muskie series to cast longer, fight harder and catch more fish. The new nine-foot, nine-inch fast-action rod provides extra-heavy power and features premium SeaGuide XGB Zirconia guides and an extra-long handle to help anglers lob heavier baits while minimizing tangles. These durable and lightweight rod employs a Fuji reel seat and AAA cork handle for increased casting comfort, while the compressed cork butt cap supports hard-fighting fish under heavy loads.
Models over eight feet are telescopic for travel and storage ease. Built to last, the Compre Muskie series will stand up to a lifetime of battles. MSRP: $149.99-$169.99
For the saltwater angler, Shimano unveils three new series of rods. These product options cater to a spectrum of anglers, from offshore captains to tournament-savvy billfish enthusiasts and surf fishermen.
New product options feature world-class componentry and quality for anglers looking to tame the ocean and its salty inhabitants. Shimano Hi-Power X and Spiral X technologies are a common thread throughout the lineup, delivering crisp rod control, enhancing overall strength and twist resistance, and facilitating instant power transfer for precise casting and fish catching.
The pinnacle of surf-casting rod performance is the flagship Tiralejo XX series of surf-casting rods, with proven powers and actions, leverages Shimano’s patented rod technologies to improve angler performance when battling large fish in heavy surf.
Tiralejo XX rods incorporate Shimano’s proprietary Spiral X and Hi-Power X technologies to enhance the transfer of power throughout the rod blank while maximizing casting distance and accuracy. This combination of blank technology provides sensitivity while delivering maximum lifting power. Additionally, the Tiralejo XX rods feature a custom ergonomic grip, Fuji sic guides, and a Fuji DPS reel seat with a locking nut for added comfort and security while casting heavy lures during harsh conditions. MSRP: $489.99
Three new Full Roller Uni Butt models expand the comprehensive Terez BW series of offshore rods. This lineup was built to conquer any offshore species, featuring specific models for high-speed trolling, slow trolling, deep-dropping, sword fishing, bottom fishing or live-bait fishing.
All new models measure four feet and feature premium Winthrop X-Caliber guides, with options in multiple powers and line ratings. Engineered with guidance from tournament-winning captains, the Terez BW series performs at the highest level. Rod blanks are constructed with premium technologies including Hi-Power X, Spiral X, and UD glass blank construction to create durability and feel for the offshore environment. MSRP: $469.99-$1219.99
Expanding on Shimano’s Billfish Concept (BFC) lineup of reels, the Terez BW BFC rods are designed to meet the needs of tournament-savvy captains and veteran bluewater anglers. The comprehensive lineup includes conventional and spinning options featuring leading rod technologies – Hi-Power X, Spiral X, and UD glass blank construction – and premium componentry to deliver durability, responsiveness and performance.
For all-day comfort, the Terez BW BFC conventional models feature a Winthrop Epic Butt, representing the lightest and most responsive trolling rods on the market. Terez BW BFC spinning models feature an EVA grip and handle to accurately toss live baits at tailing or cutting billfish at the surface, while the Terez BW BFC Kite rod includes a premium Winthrop Kite Tip-Top for added durability during the rigors of tournament angling. The all-new Terez BW BFC series of rods is designed to pair with existing BFC reels, representing the next chapter of Shimano’s Billfish Concept lineup. MSRP: $399.99-$699.99
Not to be outdone, Shimano’s patented BOOST CONCEPT lure technology features throughout the full catalog of hard-bait additions. FLASH BOOST and SCALE BOOST technologies work to mimic the movements, behavior and realistic patterns of baitfish, enticing bites from even the most finicky of fish. JET BOOST increases casting distance and accuracy compared to a lure of similar size, delivering the upper hand to Shimano hard bait lure anglers.
Available in nine fish-catching colors, the Enber 60SP FP is as versatile a jerk bait as can be found on the market today. Weighing in at ⅕ ounces, the extended tail profile of the bait perfectly mimics the profile of multiple common baitfish species while descending to a depth of six feet. The Enber 60SP FP allows anglers to target a gamut of freshwater species with various techniques.
FLASH BOOST technology creates an enticing flash during the retrieve, while SCALE BOOST technology provides lifelike baitfish patterns. Anglers can choose to fish the bait with a classic twitch and pause retrieve or a straight reel back to the boat technique, while big water walleye anglers will be impressed with the trolling capabilities of the Enber 60SP FPt. MSRP: $18.99
Attracting bites from trophy fish is the name of the game with the World Rush 56F FB. This ½ ounce square bill is ideal for covering water and targeting active fish in heavy cover down to five feet. The hybrid edge square bill provides durable performance, allowing the lure to deflect off structures and quickly recover its tight wobble to trigger reactive strikes. The WorldRush 56F FB utilizes Shimano’s proprietary FLASH BOOST technology, which casts a fish-attracting flash during the retrieve. Available in ten colors. MSRP: $17.99
Expanding Shimano’s lineup of freshwater lures, the Zumverno 95SP FB is the ideal jerk bait for anglers needing to downsize to match the conditions. This ⅓-ounce bait measures a compact 3.7 inches and descends to five feet. The wide bill design provides an enticing side-to-side darting action and subtle rolling motion to trigger trophy strikes. The hallmark of the Zumverno lineup is the realistic appearance thanks to its ten color variations and use of proprietary BOOST CONCEPT lure technology. FLASH BOOST technology releases a flash during the retrieve, while SCALE BOOST technology perfectly mimics a wounded baitfish. JET BOOST enhances the lure’s casting range, allowing anglers to efficiently cover water. MSRP: $18.99
A favorite of serious anglers everywhere, the World Diver 99SP series is adding two new colors. With the addition of S HASU and ST CHIAYU, the suspending jerk bait is now available in 12 premium color options. Weighing ⅝ ounces and diving to depths of eight feet, this bait uses FLASH BOOST technology to trigger strikes with a lifelike flash. The small profile and depth range make the World Diver 99SP a great option for suspending fish. MSRP: $19.99
The legendary World Minnow 115 SP suspended jerkbait comes feature-packed with Shimano lure technologies. With the introduction of S HASU and ST CHIAYU, Shimano adds to a robust selection of colors. The side-to-side erratic diving action–down to 4-6 feet–paired with FLASH BOOST technology elicits aggressive bites from trophy bass. Additionally, the World Minnow 115 SP can cast 22% farther than similar baits its size. MSRP: $19.99
And, for saltwater anglers, Shimano integrates its patented FLASH BOOST technology into a squid jig. Available in six proven colors. MSRP: $10.50
To learn more about Shimano’s hard lures and/or its rods, visit fish.shamano.com. To find a retailer near you, visit Shimano’s dealer locator.
