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Sierra Designs Names 2023 ‘Reach Out’ Partners

Bruce Christian -
In 2020, camping equipment manufacturer Sierra Designs launched Reach Out, an interdisciplinary initiative to increase participation and accessibility in outdoor recreation. Since the program’s...
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Awards

Moosejaw Announces 2023 Outdoor Accelerator Program Finalists

Bruce Christian -
Moosejaw, a retailer specializing in outdoor gear and apparel, announced finalists of its fourth-annual Outdoor Accelerator Program (MOA). Aimed at boosting startup companies and...
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Brand Watch

FUZE Biotech Announces Partnership with Formidable Media

Bruce Christian -
FUZE Biotech, innovators in sustainable, antibacterial and fast-drying fabric and surface finishes, has signed with boutique marketing and communications agency Formidable Media. Because of...
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News

Algonquin Outfitters Expands to Canoe Lake Store

Bruce Christian -
An outfitter that opened its doors in Algonquin Provincial Park more than 60 years ago continues to grow within the 7,600-square-kilometer canoeist’s paradise in...
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Green

Bluesign CEO Joins Founders Board at Transformer’s Foundation

Bruce Christian -
Bluesign announced its CEO, Daniel Rufenacht, has joined the Founders Board at the Transformers Foundation, a non-profit organization representing a unified voice for the...
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News

Cascade Designs Hires VP Sales & Marketing

Bruce Christian -
Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and Varilite, announced the hiring of David Fee as its Vice President of...
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News

LIVSN Designs Launches Ecotrek Trail Shorts

Bruce Christian -
LIVSN Designs, an outdoor apparel brand focused on creating durable outdoor clothing, has launched the Ecotrek Trail Shorts, which feature the same recycled, technical...
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Brand Watch

DICK’S to Acquire Moosejaw

Bruce Christian -
DICK'S Sporting Goods announced it will acquire Moosejaw from Walmart. The acquisition is expected to be finalized in March. Terms of the deal were...
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Brand Watch

Janji, Oiselle Announce Partnership

Bruce Christian -
Janji, a Boston-based running apparel brand, and Oiselle, a Seattle-based women’s apparel company, announced they will enter into a “collaborative partnership” through a merger....
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Brand Watch

Xtracycle Names Akimbo PR Agency of Record

Bruce Christian -
Xtracycle, pioneers of electric family cargo bikes built for fun and utility, has named Portland, Oregon-based Akimbo Communications as the brand’s official agency of...
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