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Brand Watch

BOA Nutrition Introduces Rapid Sports Energy Aerosol

Bruce Christian -
BOA Nutrition has launched BOA Ignite, an oral aerosol sports energy supplement, designed to elevate athletic performance. Created using BOA’s patented OraBlast technology to...
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Endurance

Spartan, World Obstacle Partner to Unify, Promote Obstacle Racing

Bruce Christian -
Spartan and World Obstacle, the Fédération Internationale de Sports d’Obstacles (FISO), have signed a Memorandum of Understanding and established a cooperation framework to develop...
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Endurance

Saucony Launches Ride 15 TR, Ride 15 TR GTX

Bruce Christian -
Trail running has never been more popular. With an estimated 20 million participants, trail running is a fast-growing sport. With momentum accelerating and more...
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Brand Watch

Merrell Signs Two Trail Running Pro Athletes

Bruce Christian -
Merrell, an outdoor footwear brand, announced it has added trail runners Aum Gandhi (pictured) and Rachel Tomajczyk to its roster of global athletes.  Gandhi and Tomajczyk are the...
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Brand Watch

Solo Stove Becomes Official Fire Pit of Spartan US

Bruce Christian -
Solo Stove announced a partnership with Spartan, joining as an official sponsor of the Spartan Race U.S. Series and provider of the Official Fire...
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Endurance

Rab Increases Support for Cirque Series

Bruce Christian -
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has increased its support for the Cirque Series, a global mountain running event organized...
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Endurance

Outdoor Gear Exchange Prepares for Long Trail Relay

Bruce Christian -
Outdoor Gear Exchange (OGE) is gearing up to begin a relay thru-hike of the 272-mile Long Trail in Vermont to raise funds and awareness...
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Endurance

Ultra-trail Runner Signs to Gnarly Nutrition Athlete Team

Bruce Christian -
Gnarly Nutrition has signed ultra-trail runner Ryan Montgomery to its athlete team. “I am excited to be supported by Gnarly because its products align with...
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Endurance

Kahtoola’s TransRockies Welcomes Runner Nominations

Bruce Christian -
Ever dream about running your way through Colorado’s scenic Rocky Mountains with a festive group of like-minded trail geeks? Now is your chance to...
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Endurance

Kilimanjaro Trail Run Set for September

Bruce Christian -
This September, the Kilimanjaro Trail Run (KTR) will offer four high-altitude races over two days on Africa’s tallest mountain. Mount Kilimanjaro is a beacon...
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