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Brand Watch

Brand Watch

CORDURA Celebrates 55 years

Bruce Christian -
The INVISTA-owned CORDURA Advanced Fabrics brand celebrates 55 years of continuous advancements that have helped shape the world of military, workwear and outdoor products and gear with performance fabric...
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Brand Watch

Fenix Outdoor Appoints Global Brand President for Royal Robbins

Bruce Christian -
Fenix Outdoor has appointed Erik Burbank to the position of Global Brand President, Royal Robbins. Burbank, an industry veteran, with experience leading brands in...
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Brand Watch

Goose, Teton Gravity Research Gear Up for Winter Collection

Bruce Christian -
Renowned Connecticut indie-jam band Goose, and the iconic outdoor sports multimedia and lifestyle brand Teton Gravity Research (TGR), have joined forces to create a...
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Brand Watch

Burton Launches Online Rental Program

Bruce Christian -
Burton Snowboards announced a new online rental program – giving riders the choice of renting a full kit online and having their rental snowboards, boots, bindings...
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Awards

Rossignol’s Recyclable Ski Honored by Popular Science

Bruce Christian -
Rossignol’s recyclable ski, the Essential, has been awarded a “Best of What’s New” award for 2022 by Popular Science, a leading media publication covering...
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Brand Watch

Hyosung Textile Appoints Global Marketing Director

Bruce Christian -
Hyosung, a leading textile solution provider and the world’s largest spandex brand, has hired Simon Whitmarsh-Knight as its Textile Global Marketing Director. In this position Whitmarsh-Knight will lead...
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Brand Watch

President of Mustang Survival Announces Resignation

Bruce Christian -
Mustang Survival President Jason Leggatt and The Wing Group CEO Andrew Branagh announced Leggatt has resigned from his daily management position as president. Leggatt...
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Brand Watch

Vertical Brands Brings CB Sports Founder Back

Bruce Christian -
Charles Bird “CB” Vaughan Jr. was known for his incredible abilities on skis. Skiing was a sport he valued and enjoyed, and in 1965, he...
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Brand Watch

Sweet Protection Adds Alpine Racing Vet to Athlete Team

Bruce Christian -
Sweet Protection, an industry leader in high-performance helmets, goggles and technical clothing, has signed an athlete partnership contract with three-time Olympian and veteran World...
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Brand Watch

Woolmark, Nissan Formula E Team to Unveil Merino Wool Uniforms

Bruce Christian -
The Woolmark Company has joined the Nissan Formula E Team as its technical partner to develop a Merino wool-rich team kit. ​​Season 9 will be Nissan’s...
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