Charles Bird “CB” Vaughan Jr. was known for his incredible abilities on skis. Skiing was a sport he valued and enjoyed, and in 1965, he sped down the mountain in Portillo, Chile, at 106.89 mph, breaking the world record for the fastest human on skis.
Vaughan’s remarkable skiing career and thirst for sleek and functional ski gear led to him launching his historical ski brand: CB SPORTS.
During his time on the mountains, his style and personality cultivated an energetic and “fun” following, where he got the opportunity to bring his ski apparel visions to life through iconic styles and colors.
Now owned by Vertical Brands, the company’s CEO Christopher Neary has announced Vaughan is coming back.
“We are stoked to have CB Vaughan Jr. back on board to add his excitement to the relaunch of his brand we all know and love,” Neary said.
CB Sports was and remains a beloved and influential ski brand that has inspired and brought together devoted fans from all demographics. It’s a brand that holds a special place in ski history, and Vertical Brands is excited to expand its offering with Special Markets to include team sports as well as resort apparel.
