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Brand Watch

Brand Watch

Turtle Fur Strengthens Executive Team

Bruce Christian -
Turtle Fur, a leader in outdoor headwear and accessories for 40 years, has seen some major positive changes, including a partnership with private equity...
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Brand Watch

Aleck Acquires Tocsen, Maker of Helmet-mounted Crash Sensors

Bruce Christian -
Aleck, the maker of wireless audio and communication systems for outdoor sports, announced the acquisition of Tocsen, the German maker of intelligent helmet-mounted crash...
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Brand Watch

Rack Attack Acquires Two Stores in Calgary

Bruce Christian -
Rack Attack, a leading retailer of car racks, bike racks, rooftop tents, over landing and other outdoor gear, announced the acquisition of two new...
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Brand Watch

Costa Sunglasses Expands PRO Series with Corbina PRO

Bruce Christian -
Costa Sunglasses, manufacturer of a color-enhancing all-polarized glass sunglass lens, brings next-level performance to its legacy frame, Corbina, for spring. The enhanced Corbina PRO...
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Brand Watch

Merrell Adds Trail Runner to Elite Global Athlete Roster

Bruce Christian -
Merrell, a global hike and outdoor footwear brand, announced professional runner Reid Burrows has joined its international trail team. Burrows is an ultrarunner from...
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Brand Watch

Hyosung Joins Surfers Against Sewage Ocean Network

Bruce Christian -
In its commitment to help protect our oceans, Hyosung, a sustainable textile solutions partner, has joined the Ocean Network platform, coordinated by Surfers Against...
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PEARL iZUMi Partners with Purple Orange

Bruce Christian -
PEARL iZUMi, a Colorado-based provider of cycling apparel and footwear, announced a partnership with Purple Orange Brand Communications to oversee all public relations and...
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Brand Watch

Free Flyer eBike Incentive Offered to Bike Shops

Bruce Christian -
Flyer, an electric bike (eBike) line developed by Radio Flyer, the iconic 106-year-old brand, is offering a free Flyer M880 Electric Bike to new...
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Brand Watch

HydraPak Expands Hydration Reservoir Lineup

Bruce Christian -
HydraPak has updated its range of reservoirs that are designed for different users. The all-new Contour reservoirs lead the way for backpackers and bikers...
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Brand Watch

VIM & VIGR Drop Bison Compression Socks for Yellowstone Resiliency Fund

Bruce Christian -
VIM & VIGR, creator of stylish and comfortable compression socks, launched its spring 2023 Bison compression socks. Available online and at retailers nationwide, the...
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