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Brand Watch

Blue Ridge Chair Works Passes Torch to New Craftsman

Blue Ridge Chair Works, a renowned outdoor furniture manufacturer, announced Colin Buxton as the new craftsman to lead the team and introduce a brand...

Tifosi Expands Swank Series Sunglasses with Smirk

Tifosi Optics, a sport and lifestyle eyewear brand, launched its newest lifestyle sunglass: Smirk. Designed for everyday wear and casual outdoor activities, Smirk is...

Gart Capital Invests in Topo Designs

Topo Designs, a Colorado-based outdoor brand offering sustainable, durable apparel and accessories, announced a significant equity investment from Gart Capital Partners, a family investment...

Moosejaw Announces Gamification of Checkout

Outdoor retailer Moosejaw is no stranger to cutting-edge technology. The company that brought you the X-Ray Catalog, which allowed shoppers to purchase apparel and...

Nikwax Launches Oral Care Line on April 1

Nikwax, a leader in technical cleaners and waterproofing products for outdoor gear and apparel, has launched its oral care line. Tooth Wash and Plaque...

mountainFLOW Signs Deal with NASTAR

Innovative ski wax and bike lube maker mountainFLOW announced it has signed a partnership deal with National Standard Race (NASTAR), the public grassroots ski...

Tifosi Celebrates 20 Years with Platinum Giveaway Package

Tifosi Optics, a brand of cycling eyewear in the United States, is celebrating its 20th anniversary with a giveaway promotion throughout the month of...

Hyosung Presents Sustainable Textile Solutions

Committed to investing in continuous innovation, Hyosung will introduce its latest sustainable textile solutions April 4-5, at the Functional Fabric Fair – booth 1413A...

Rab, Lowe Alpine Name US Country Manager

Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced Adam Chamberlain...

Mountain Khakis Appoints Creative Director

Mountain apparel maker Mountain Khakis announced the appointment of Ant Sanders as its creative director. With more than 20 years of experience in creative and...
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