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Brand Watch

Brand Watch

Sea to Summit Hires to Bolster Design Team

Bruce Christian -
Sea to Summit, a global adventure equipment brand headquartered in Perth, Western Australia, has hired Bryan Davis as Global Head of Product, and Ashley...
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Brand Watch

Ombraz Sunglasses Plants 1 Million Trees

Bruce Christian -
This Earth Day, Ombraz Sunglasses, the Armless Sunglass vanguard, will pass a milestone. In its mission to deliver a net positive impact for the...
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Brand Watch

Big Agnes Introduces Ambassador Roster for 2023

Bruce Christian -
Big Agnes, the Steamboat-Springs, Colo.-based outdoor equipment brand, has named its team of ambassadors for 2023. The 10 adventurers embody the brand’s ethos and...
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Brand Watch

Nocs Provisions Welcomes VP of Global Sales

Bruce Christian -
Nocs Provisions, a maker of adventure-ready outdoor optics and accessories, announced that Nicole Chabot has joined the company as Vice President of Global Sales....
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Brand Watch

Kane Footwear Launches Upcycling Program

Bruce Christian -
Kane Footwear, a leader in sustainable active recovery footwear, launces Project Renew – an upcycling program for customers to send back well-loved Revive slip-ons...
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Brand Watch

Oboz Fast Trail Challenge Plants a Tree for Each Trail Hiked

Bruce Christian -
For the first 10 days of May, Oboz is challenging walkers, hikers, runners and people using mobility assistive devices to get out and hike...
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Brand Watch

Candela Debuts Electric Foiling Alternative

Bruce Christian -
Fresh off the successful debut of its electric hydrofoil boat, the Candela C-8, Swedish-based Candela announces a highly-versatile C-8 Center Console (CC) model that...
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Brand Watch

Blue Ridge Chair Works Passes Torch to New Craftsman

Bruce Christian -
Blue Ridge Chair Works, a renowned outdoor furniture manufacturer, announced Colin Buxton as the new craftsman to lead the team and introduce a brand...
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Brand Watch

Tifosi Expands Swank Series Sunglasses with Smirk

Bruce Christian -
Tifosi Optics, a sport and lifestyle eyewear brand, launched its newest lifestyle sunglass: Smirk. Designed for everyday wear and casual outdoor activities, Smirk is...
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Brand Watch

Gart Capital Invests in Topo Designs

Bruce Christian -
Topo Designs, a Colorado-based outdoor brand offering sustainable, durable apparel and accessories, announced a significant equity investment from Gart Capital Partners, a family investment...
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