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Brand Watch

Brand Watch

Outdoor Prolink Strengthens Canadian Connections

Bruce Christian -
Outdoor Prolink, a pro purchase program for outdoor professionals, announced additional brands for its Canadian outdoor industry professionals, strengthening its commitment to provide outdoor...
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Brand Watch

UNIFI’s Recycled Polyester REPREVE Reduces Climate Impact

Bruce Christian -
Unifi Inc., a global textile solutions provider and maker of REPREVE, announces today the findings of a peer-reviewed life cycle assessment (LCA) verifying that...
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Brand Watch

TerraFlame Names Purple Orange as PR Agency of Record

Bruce Christian -
TerraFlame, makers of sustainable fireplace fuels and eco-friendly artisan fires within the Solo Brands portfolio announced a partnership with Purple Orange Digital Communications to...
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Brand Watch

LEKI Celebrates 75th Anniversary

Bruce Christian -
Born in 1948 in the village of Kirchheim Teck, Germany, LEKI celebrates 75 years of innovation and family-owned history. From skiing to trekking to...
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Brand Watch

Outdoor Research to Enter Mountain Biking Sector

Bruce Christian -
Outdoor Research, a Seattle-based manufacturer of high-performance technical outdoor apparel, is launching into the mountain bike category in Spring 2024 with its Freewheel MTB...
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Brand Watch

Oberalp Group Releases Sustainability Report

Bruce Christian -
The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, EVOLV and LaMUNT, has unveiled its 2022 sustainability report with ambitious goals for the...
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Brand Watch

Run Industry Veterans Launch Jogology Running Socks

Bruce Christian -
Running industry veterans Tanya and Bert Pictor and Luke Rowe have introduced a running sock brand called Jogology, to be sold exclusively at Run...
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Brand Watch

Lenzing Reveals Efficient Dyeing Method for TENCEL Lyocell Fibers

Bruce Christian -
Lenzing Group, a producer of wood-based specialty fibers, has introduced an approach that covers yarn pre-treatment and knitting techniques to achieve aesthetics that resemble...
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Brand Watch

Rab Launches ‘Material Facts’ on Apparel, Sleeping Bags

Bruce Christian -
British outdoor brand Rab is clearing up the confusion many of us feel when trying to understand sustainability jargon and logos on outdoor products. Beginning...
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Brand Watch

Reebok, Vibram Reveal Nano X3 Adventure Training Shoe

Bruce Christian -
Reebok has launched the latest installment of its Nano Adventure series, the Nano X3 Adventure training shoe. Combining the latest performance footwear innovations of...
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