brrr° Automates with Texbase

Texbase Inc., a cloud-based data management and collaboration platform for the textile and consumer products industries, announces its continued collaboration with brrr°, an innovator of fabric technology that is “Proven to Keep You Cooler”.

brrr°’s patented yarns and specialized manufacturing techniques combine natural cooling minerals, active wicking and rapid drying technology to create a Triple Chill Effect for an instant and permanent cooling sensation that won’t
fade or wash out.

Texbase was brrr°’s choice to accelerate the process of turning innovative material science concepts into commercialized fabrics. Texbase Materials provides the digital assets needed to clearly define yarn and fabric attributes.

Texbase Testing captures the data that confirms physical properties and quality metrics, while Texbase Color allows brrr° to track the color/lab dip approvals by customer.

In addition, brrr° recently launched a new digital fabric library powered by Texbase that makes it easy for customers to find the best brrr° fabrics for their products.

“We are fully leveraging Texbase! Not only are we using it internally with our global team, but we’ve also integrated it with Salesforce and launched a digital fabric library. Without Texbase we would need to hire additional staff to keep up with our demanding development timelines. The ease of use and reliability of Texbase Testing to ensure our Triple Chill Effect on all of our fabrics has been invaluable,” said Courtney Cruzan, VP Sourcing and Product Development