Bollé is launching a technologically advanced high-contrast lens with the introduction of Volt +, Bollé’s first lens ever developed using Artificial Intelligence (AI).
The Volt + lens is the latest innovation to come out of EPIC, Bollé’s new state-of-the-art design and technology innovation lab based in Lyon, France. The lens technology will be included throughout Bollé’s line of sport and lifestyle sunglasses for the Spring/Summer 2021 season.
Bollé worked with HUE.AI to evaluate 20 million different lens formula combinations to settle on an incomparable color experience that sets a new standard against which all other lenses will be measured. The goal was to create a lens that was high contrast, enhanced all colors, and improved depth perception without compromising white balance.
In the past, high contrast lenses have enhanced only one color while diminishing others but the Volt + enhances all colors, offering a complete high contrast lens that dramatically improves depth perception.
To support the Volt + launch, Bollé is introducing a global digital advertising campaign, called Rediscover Earth that lets users rediscover the earth as they’ve never seen it before. The campaign highlights the high contrast Volt + technology, which allows consumers to see their world differently.
Partnering with M7 Innovations and QReal for the third time, Bollé is further supporting the launch with multiple Augmented Reality (AR) ‘try-on’ and ‘try out’ campaigns, which allows users to experience the Volt + lens’ vibrant new colors across 15 different Bollé styles. The marquee AR experience via Instagram lets users witness a ‘Big Bang’ of color that leads them to an exclusive try-out experience using Volt + lens technology so they can fully Experience the Power of Color.