In support of its Customer First Program, which is a commitment to give retailers the tools to succeedsuch as advanced ERP and inventory management programs, Bollé has launched a new digital B2B program designed to simplify everything from ordering to inventory management all within a new site.
“We strive to provide our retailers with optimal conditions so they can offer our end consumers the best possible experience, says Peter Smith, Bollé Brands executive chairman. We have invested massively in a new ERP system; the next natural step was to provide a professional and user-friendly B to B platform.”
The B2B platform will facilitate the ordering process for retailers, sports shops and opticians and is monitored by the newly recruited Digital team.
“Our priority was to deliver the highest quality of service possible for our business partners,” said Michael Sakellaris, Bolle Brands vice president sales. “We have collected their feedback all along the development process to make sure that the platform we created would be perfectly aligned with their needs.”
Launched consecutively in Europe and in the USA this summer, the platform has been designed to be ergonomic, performant and user friendly, said the company. In addition to facilitating the order process with clear product descriptions and order tools, the BtoB platform offers administrative features to allow, for example, easy tracking of the invoicing process or shipment.
“The first feedback we received are exclusively positive,” said Sakellaris.