Boardworks Surf has partnered with System X Distribution of the United Kingdom to distribute its Inflatable SUP’s and Badfish SUP products to Germany, Switzerland, Austria, Sweden, Norway and Finland. It will be the the first time that Badfish SUP will be available in Europe.
“System X is a major player in the European Paddle Sports market, and we were looking for a distributor that could reach the canoe/kayak market in Europe,” said Boardworks’ National Sales Manger Ryan Guay. “One of our top performing brands is Badfish. It is the only River specific SUP brand, and it needs to be sold through specialty retailers that understand whitewater. SystemX distributes some of the top brands in whitewater, and we are lucky to have our logo on their brands page.”
“We have some new models for 2015 that will continue to push the level of River SUP,” said Mike Harvey, co-owner of Badfish SUP. “Europe has a long tradition of river sports and whitewater paddling and Badfish boards are a natural fit for the European market. We have been shipping individual boards to European customers over the past few years, but we are really excited to be working with SystemX to get Badfish to the European market in more cost efficient manner.”
System X will be focusing on inflatable SUPs for 2015 and will be showing the product lineup at Paddle Expo in Nuremberg Germany, the 28th-30th of September. They will be stocked with inventory by January 2015.
