BOA Technology, the creator of the BOA Fit system, announced a partnership with several leading brands to create high-performance fit solutions that enable the world’s best athletes in cycling, snow, athletic and outdoor sports to get dialed in and perform at their peak.
Since entering the cycling market over 15 years ago, BOA has directed attention to enhancing the connection between rider and equipment, thus improving power, control and confidence.
Research from the BOA Performance Fit Lab establishes the correlation between optimal fit and performance. The lab, founded in 2018 as part of the BOA Partner Product Innovation and Development team, conducts over 1,000 hours of annual athlete testing and amasses millions of data points demonstrating the scientific benefits of the BOA Fit system, particularly when implemented in BOA-powered wrap solutions.
BOA-powered wrap solutions lock in the heel and wrap the midfoot to enhance the connection between the foot and the sole, allowing for more efficient power transfer and improved cycling performance. Key benefits include:
- Endurance, achieving up to a nine percent increase in power output while maintaining equivalent metabolic expenditure.
- Power, with up to an 11 percent increase in peak power output during sprints.
- Health, enhancing pressure distribution by up to 10 percent, for improved performance during sprints and sustained riding.
“Thousands of hours of testing demonstrate that wrapping over the midfoot, locking the heel and reducing stress on the body materially enhances fit and performance,” said Dan Feeney, BOA’s senior director of partner product innovation and development. “Our lab, in conjunction with our design teams, systematically evaluated how to optimize PerformFit Wrap in cycling through specific materials and panel structures that effectively conform to the foot, enabling more efficient riding and greater peak power output during sprints.”
BOA Fit System versatility allows cycling brands to tailor BOA configurations to the distinct needs of road, endurance and mountain bike athletes alike. Notable brands such as Canyon and Ride Concepts incorporate BOA-powered solutions such as the PerformFit Wrap in newly launched footwear collections. Other industry leaders, such as Fox Racing, achieve objectives through dual-dial configurations featuring premium, multi-directional Li2 dials for fine-tuned, zonal fit.
BOA plans to continue to work closely with brands to bring unmatched micro-adjustability, quality and durability into further footwear and helmet products.
BOA’s dedication to performance is further demonstrated through the BOA Lifetime Guarantee, ensuring product integrity and enduring quality. With over 10,000 hours annually devoted to product testing, cyclists can count on the durability and reliability of the BOA Fit system, even in demanding conditions.
For more information about the BOA Fit system and its impact on cycling footwear and helmets, view the full BOA in Cycling press kit and BOAfit.com.
