Benchmade Expands Custom Program

Expanding the already established Custom Griptilian, Benchmade has added the Barrage and Mini-Barrage into the lineup of customizable knives. Featuring a new interface, customers will have an on-screen preview of their knife as they go through the process of selecting the blade, handle colors and positioning of custom laser markings.

“The new Custom Knife Builder is an industry leading tool.” says Dave Stainsby, Senior Digital Sales & Marketing Manager. “No other knife manufacturer offers the level of customization and lasermark personalization that Benchmade now does with this new tool.”

Other new features of the Benchmade Custom Knife Maker include new laser marking options with on-screen previews, 14 different handle and back-spacer colors available, email notifications of progress of your knife build with videos explaining the knife building process, and more than 1 million different combinations (not including custom laser marks

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www.customknife.benchmade.com