Nikwax announced that Brian Davidson has joined the team as the Director of Sales for North America. Davidson will provide sales leadership for the North American arm of the UK-based company.

Davidson brings more than 20 years of sales management experience in sporting goods, including significant work with both national and specialty accounts. He previously worked in sales management in marine accessories and fitness equipment categories.

Davidson reflected, “Nikwax is well positioned, with strong support from our specialty retail base and enthusiastic consumer following, to continue to provide safe, and highly effective aftercare solutions for apparel, footwear and outdoor gear.”