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Tuesday, July 27, 2021

Backcountry Becomes Official Online Retailer for USA Nordic

Backcountry, an online specialty retailer of premium outdoor gear, accessories and apparel, announced it will partner with USA Nordic, for Nordic gear and ski jumping apparel.

“Backcountry’s strong presence in the U.S. market will give USA Nordic a solid platform to strengthen and build our relationship with fans, thanks to a wider variety of products and Backcountry’s ability to provide a seamless retail experience,” says Olympic champion and USA Nordic Executive Director, Billy Demong. “This partnership with Backcountry will equip our athletes with high-quality, technical gear and apparel for training and competitions, helping to provide them with a competitive edge.”

As the official online retailer for licensed USA Nordic gear and apparel, Backcountry began selling product on USA Nordic’s Official Team Store on Dec. 18.

“As an organization full of former pro athletes, gear junkies and outdoor industry experts, Backcountry shares the same passion and excitement for winter sport as USA Nordic – especially for ski jumping and Nordic combined,” says Sarah Crockett, chief marketing officer at Backcountry.

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