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Tuesday, November 30, 2021

Bruce Christian


Bluebird Backcountry to be Powered by Renewable Energy

After a heralded abbreviated season in February 2020, Bluebird Backcountry is back for the 2020/21 ski season. The ski area with no lifts is...

Nikwax Upgrades North American Headquarters

Nikwax North America has displayed its commitment to the North American market with a new office in the Ballard neighborhood of Seattle. The larger...

Rad Power Bikes Ushers in Era for Mobility with $150 Million Investment

Rad Power® Bikes, North America’s largest e-bike brand, announced a minority investment of $150 million from Counterpoint Global (Morgan Stanley), Fidelity Management & Research...

Trek Bicycle, NICA Offer Scholarship to Increase Diversity in Youth Mountain Biking

Global bike leader, Trek Bicycle, in partnership with the National Interscholastic Cycling Association (NICA), has introduced the Pathfinders Scholarship, to bring greater diversity, equity...

Cotopaxi Announces Bold Sustainability Goal

Outdoor brand Cotopaxi announced its goal that 100 percent of its product line be certified as using materials certified as either responsible, recycled or...

SWIX Debuts Concept Retail Store in Historic Lake Placid

SWIX launched its first U.S. retail outlet at the Mt. Van Hoevenberg Ski Stadium in Lake Placid, N.Y. The concept store features a modern...

Seirus Names Lake Tahoe Sales Rep

Seirus, leaders in cold weather accessories and cutting-edge technologies, name Charlie Hepburn of Truckee, Calif., as sales representative for the Lake Tahoe region. Hepburn, who...

Black Diamond Equipment to Open Stores in Boulder, Denver

Black Diamond Equipment Ltd., a mountaineering gear maker, will open a new retail outlet this fall on Boulder, Colorado’s Pearl Street, retail director Devin...

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