Technical footwear, apparel and accessories provider INOV8 appointed two independent U.S. sales agencies to its network of outdoor, running and sports specialists. These alliances mark a significant stride toward enhancing INOV8’s market presence, promoting wider accessibility of its gear.
INOV8 is specifically joining forces with John Swartz of JMS Enterprises, as well as incumbent agency Midland Sales. This pair is expected to help it capitalize on their respective expertise and regional insight, driving growth and strengthening brand engagement across the South, Southwest, Rockies and Midwest regions of the U.S..
INOV8 was founded in Northern England in 2003, and focuses on offering lightweight, natural products that are designed to keep runners, hikers and gym enthusiasts in the flow.
“We are excited to welcome John and Midland Sales to the INOV8 family,” said Mike Snell, CEO of INOV8. “Their established track record and understanding of their respective markets make them invaluable additions to our U.S. team. Together, we are poised to reach our ambitious growth targets and better serve our customers.”
JMS Enterprises – a manufacturer representation firm – brings 20+ years of experience in the outdoor sector for multiple markets throughout the Southern Rockies and South-Central United States. Other brands in their portfolio have them consistently selling to retailers in the outdoor, hunting, fishing, sports/fitness, cycling, kayaking, motor sports and health sector.
“Every partner, regardless of size, is given personal attention,” said Swartz. “Working as a partner participating in ongoing market strategy allows us to meet the demands of a fast-moving market and deliver greater choice and award-winning service.”
