Amazon Launches Try-Before-Buy Apparel Option

Prime Wardrobe, Amazon’s try-before-you-buy (TBYB) program that it’s been testing for the past year, is now available to all U.S. Prime subscribers. The service lets members order up to eight items to try on, which they can choose to keep and pay for or return within seven days.

Consumers can’t order another box until they’ve purchased all of the items in the previous one, or their returned items have been received by Amazon.

Shoppers can choose products from a number of brands, and all items are shipped and sold by Amazon. Consumers can start a Prime Wardrobe box by selecting an item with the Prime Wardrobe logo in the standard marketplace or shop directly from the service to only see eligible products. To aid in product discovery, Prime Wardrobe features sections split by occasion, style and more.

There’s no additional expense for access to the service for Prime subscribers.