ALLIED Feather + Down Introduces RENU:TRACE – Recycled Down

As global leaders in down traceability,  ALLIED Feather + Down takes a leap forward for animal welfare, sustainability and circularity with its RENU:TRACE recycled and traceable down insulation program.

To help bring this groundbreaking product to market, ALLIED is looking for partner brands worldwide that are using down sourced through the Responsible Down Standard (RDS) program to participate.

“With demand at an all-time high, recycled down is becoming an increasingly important material for many of our outdoor, fashion, and bedding partners,” said Daniel Uretsky, President of ALLIED Feather + Down. “Current recycled down offerings have one major flaw: they don’t necessarily comply with RDS protocol, meaning it’s impossible to know how ethically the birds in the supply chain are treated. RENU:TRACE will fix that.”

The Responsible Down Standard works by auditing every farm in the down supply chain for the ethical treatment of their geese and ducks. From there, a lot number follows each batch of down to the factory, final product and the customer. Any down jackets using RDS down are candidates for the RENU:TRACE program.

Any brand participating in the RENU:TRACE program would benefit from the ability to market their jackets,  sleeping bags and bedding as traceable, recycled, and recyclable, with hangtags and instructions for shipping used product back to ALLIED. Participating brands also would have priority for sourcing RENU:TRACE material for their sustainable product lines.

ALLIED Feather + Down will be exhibiting Oct. 26-27 at the Functional Fabric Fair in Portland, Oregon, in booth #333 and again Nov. 28-30 at ISPO in Munich, A3.102. Brands wanting to set up an appointment to learn more may contact Matthew Betcher (

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